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Turn it Pink for Breast Cancer Awareness Month & Make Your Appointment Blog Feature
Lisa Rosenthal

By: Lisa Rosenthal on October 6th, 2015

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Turn it Pink for Breast Cancer Awareness Month & Make Your Appointment


October is here. And everything’s going pink.

The leaves may be– are turning from vibrant green to glorious hues of yellow, orange and red. The warm colors they transform into as a final goodbye to summer moves us into the colder temperatures. October is heralded by these beautiful autumn colors, a flaming display.

Turn Pink for Breast Cancer AwarenessTurn Pink to Honor Breast Cancer Awareness Month

October is also pink. Honoring breast cancer awareness month. There are walks, runs, races, donations, sales, activities– too numerous to mention in any meaningful way here. So many ways to observe this month.

Here’s the most important one. A tangible way to improve breast health, one person at a time. Breast health care is important at every age. These are the guidelines set forth by The American Cancer Society. These are the most basic guidelines, not if there is significant history of breast cancer in your family or other mitigating factors.

Guidelines for Early Breast Cancer Detection

“Women in their 20s and 30s should have a clinical breast exam (CBE) as part of a periodic (regular) health exam by a health professional preferably every 3 years. Starting at age 40, women should have a CBE by a health professional every year.

Women age 40 and older should have a mammogram every year and should continue to do so for as long as they are in good health.”

This is the simplest, most basic of the information that you will find out there from an organization that is trustworthy. There is more about mammograms, what they can and cannot detect. There is more about MRI’s, self-examination and other detection methods. This is a disease that is getting a lot of attention and conversely, not nearly enough attention.

This is the month we bring this issue, this disease, full front and center. It’s all pink. Glorious shades of pink. All the different ways that we respect and honor those who are in the struggle now, those who have died from the disease and all those who will be diagnosed.

Shades of pink. Healthy, strong, vital pink. Vibrant, wide awake alive pink. Softer, quieter pinks. Hot, screaming pinks and pinks so pale that they have only a tinge of red. We all find different ways to express ourselves this month. But please, let it begin with you.

Start with you and your own breast care.

Which do you need? A clinical breast exam (CBE) or a mammogram? I commit to making an appointment for the breast care that I need. In honor of all the people who have battled this disease. My grandmother, my mother, my sister, who are my heroes. My soul sisters, some of who I know personally and some I know of – I make the appointment out of respect for you.

Turn it pink this month. Pick your shade. Pick the appropriate detection exams.

Do it today. Turn it pink.

About Lisa Rosenthal

Lisa has over thirty years of experience in the fertility field. After her personal infertility journey, she felt dissatisfied with the lack of comprehensive services available to support her. She was determined to help others undergoing fertility treatment. Lisa has been with RMACT for eleven years and serves as Patient Advocate and the Strategic Content Lead.

Lisa is the teacher and founder of Fertile Yoga, a program designed to support men and women on their quest for their families through gentle movement and meditation.

Lisa’s true passion is supporting patients getting into treatment, being able to stay in treatment and staying whole and complete throughout the process. Lisa is also a Certified Grief Recovery Specialist, which is helpful in her work with fertility patients.

Her experience also includes working with RESOLVE: The National Infertility Association and The American Fertility Association (now Path2Parenthood), where she was Educational Coordinator, Conference Director and Assistant Executive Director.