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CT's Leading Fertility Clinic Has A New Website Design – Just for You Blog Feature
Lisa Rosenthal

By: Lisa Rosenthal on May 27th, 2015

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CT's Leading Fertility Clinic Has A New Website Design – Just for You


ct-leading-fertility-center-website-redesignOur website now reflects our practice.

Having worked with Reproductive Medicine Associates of Connecticut (RMACT) for over seven years, I’ve seen many changes. One thing has remained constant– the dedication to the patient. It’s truly the beating heart of RMACT.

RMACT – Dedication to the Infertility Patient 

Having had the honor to have been involved in the redesign of the RMACT website, I know how deeply felt the commitment was to choosing the words, the images, and the thoughts on every page. There was the time that went into creating the website as a place where a person could feel hope, get educated, and find answers. There was also energy, questions, more eyes and yet more eyes.

We didn’t leave any of it to chance.

These were the questions that we asked ourselves during the redesign. And having been through infertility myself, there was no real guess work involved.

  • How does it feel to come to a fertility program’s website for the first time, wishing you didn’t have to?
  • What does this website/program offer people who are just wondering about fertility?
  • Does this appeal to people who are hopeful? Who are sad? Who are excited? Who are scared?

Answering Questions About Infertility & Building a Family

We know that below are just a sampling of the questions that you may be asking yourself when you start to question the issue of infertility:

  • Everything seems fine, why aren’t I getting pregnant?
  • I had one baby, easily, how could it be so difficult this time?
  • What if it’s my fault?
  • Can I afford fertility treatment?
  • Do I have insurance coverage for infertility?

And the simplest one of all. The only question that you really want answered:

Will I be able to get pregnant and build my family?

Our goal was to make finding answers to those questions and many more much, much easier. Simple, easy. Even pleasant easy.

Please do let us know what you think. We can make adjustments and would love your feedback.

As always, feel free to email me at FertileYoga@gmail.com. It’s a secure, non-RMACT email.

This website was designed with love and commitment to you.

We hope you enjoy it. ~ Lisa Rosenthal


Connecticut’s Leading Fertility Clinic Has Redesigned Its Website to be an Extension of In-Office Patient Experience

RMACT’s Website Is Now Mobile-Friendly

Navigating infertility can be overwhelming for patients, but finding answers and starting your journey online is easier than ever, thanks to the newly redesigned website for Reproductive Medicine Associates of Connecticut (RMACT). The refreshed site, www.rmact.com, streamlines information about infertility diagnosis, treatment and educational programs.  Patients will even have the capability to register for free events. In addition, the redesign is mobile-friendly so there will be a better user experience for those visiting from their phones or tablets.

Infertility affects approximately 11 percent of the U.S. population of reproductive age according to the  American Society for Reproductive Medicine (www.asrm.org). Infertility is caused by a wide range of factors. Some experience secondary infertility while others are challenged by male infertility or even unknown factors.  Still others are interested in oocyte cryopreservation, commonly known as egg freezing. No matter what the treatment circumstances, success matters; and the newly designed website mirrors the practice’s approach to guide the many faces of infertility through their journey in the most efficient and effective way possible.

“We wanted to make a site where everyone feels like they belong, where everyone’s story matters,” said Dr. Mark Leondires, medical director at RMACT. “Our goal is to create a continuous patient experience, no matter when or where our patients need support and information. In literal terms, we have visually connected the design to the look and feel of the office; beyond this, the content is based on the wide range of patients we see and how we want to work with them as individuals. ” 

About Reproductive Medicine Associates of Connecticut (RMACT)

RMACT specializes in the treatment of infertility, including assisted reproductive technologies (ART) such as intrauterine insemination (IUI), in-vitro fertilization (IVF), and Comprehensive Chromosome Screening (SelectCCS). RMACT, Fairfield County’s largest fertility clinic and egg donation center, is one of 11 leading In Vitro Fertilization (IVF) centers nationwide chosen by In Vitro Sciences to participate in its Centers of Excellence program. RMACT has offices in Norwalk, Danbury, Stamford and Trumbull, and an affiliate New York fertility clinics serving Putnam and Dutchess counties. RMACT also offers infertility treatment financing and support services, such as nutrition counseling, psychological counseling, acupuncture and yoga, through RMACT’s Integrated Fertility and Wellness Center.

The RMACT team includes lead physicians Drs. Mark P. Leondires, Spencer S. Richlin and Joshua M. Hurwitz, as well as fertility specialists Drs. Cynthia M. Murdock, and Shaun C. Williams. All five physicians are Board-Certified Reproductive Endocrinologists and are members of the American Society for Reproductive Medicine (ASRM), the Society for Assisted Reproductive Technology (SART) and the Fairfield County and Connecticut Medical Societies. Each has received numerous awards, and all five are Castle Connolly "Top Doctors." RMACT’s IVF laboratory is accredited by the College of American Pathologists (CAP), and CLIA; other accreditations include the Accreditation Association for Ambulatory Health Care (AAAHC) and the American Institute for Ultrasound in Medicine (AIUM). For more information visit www.RMACT.com or find us on Facebook.

About Lisa Rosenthal

Lisa has over thirty years of experience in the fertility field. After her personal infertility journey, she felt dissatisfied with the lack of comprehensive services available to support her. She was determined to help others undergoing fertility treatment. Lisa has been with RMACT for eleven years and serves as Patient Advocate and the Strategic Content Lead.

Lisa is the teacher and founder of Fertile Yoga, a program designed to support men and women on their quest for their families through gentle movement and meditation.

Lisa’s true passion is supporting patients getting into treatment, being able to stay in treatment and staying whole and complete throughout the process. Lisa is also a Certified Grief Recovery Specialist, which is helpful in her work with fertility patients.

Her experience also includes working with RESOLVE: The National Infertility Association and The American Fertility Association (now Path2Parenthood), where she was Educational Coordinator, Conference Director and Assistant Executive Director.